Timeline | Chris Vaughn

2024 – 2025

Vice President – Public Relations & Marketing

Erlanger Health System · Chattanooga, TN

Directed enterprise-wide marketing, public relations, and brand strategy for a multi-facility healthcare system, aligning communications with organizational growth objectives.
Led integrated marketing initiatives that strengthened market presence, increased stakeholder engagement, and enhanced brand reputation across service lines.
Implemented data-driven marketing frameworks to improve campaign performance, optimize channel strategy, and support executive decision-making.
Managed agency partnerships, vendor contracts, and multimillion-dollar budgets while improving cost efficiency and ROI.
Advanced community trust through high-impact outreach programs and unified messaging across internal and external platforms.

2020 – 2024

Erlanger Health System · Chattanooga, TN

Led organization-wide marketing, brand, and communications strategy for a major regional healthcare system.
Strengthened priority service lines through targeted campaigns that improved market visibility and patient engagement.
Directed executive communications and messaging frameworks for leadership, physicians, and board stakeholders.
Negotiated and managed agency and vendor partnerships, reducing costs while maintaining quality and performance.
Integrated digital, social, and content strategies to position the organization as a regional thought leader.

2010 – 2020

P&RR Facility Management GmbH

Developed and executed integrated marketing strategies to increase brand awareness, engagement, and service line growth.
Led award-winning campaigns recognized with four Midsouth Emmy Awards for marketing excellence.
Established and enforced brand standards across digital, print, and event communications.
Built strategic partnerships with community organizations and nonprofits to expand reach and engagement.
Managed marketing team operations, workflows, and campaign execution to ensure on-time, high-quality delivery.

1998 – 2010

Erlanger Health System · Chattanooga, TN

Directed clinical marketing and PR operations, aligning communication strategies with patient and provider needs.
Led a system-wide rebranding initiative that modernized brand identity and improved market perception.
Oversaw call center operations and media buying, increasing patient awareness and service utilization.
Recruited, trained, and developed cross-functional teams to improve productivity and performance.

1995 – 1998

Erlanger Health System · Chattanooga, TN

Built strong relationships with physicians and referral partners to increase collaboration and referral volume.
Improved communication processes, enhancing provider satisfaction and service experience.
Advised clients on tailored solutions, increasing service adoption and loyalty.

1993 – 1995

Erlanger Medical Center · Chattanooga, TN

Delivered specialized cardiac care to high-acuity patients in a critical care environment.
Served as shift preceptor and assistant manager, mentoring nursing staff and improving team performance.
Maintained strict compliance with patient safety and cardiac care protocols.
Implemented evidence-based practices that enhanced patient recovery and unit performance.